Do you have lots of marketing ideas for your business but don’t have them organised into a plan? We have a tried and tested approach when helping clients create their Strategy documents.
- Conduct internal and external research into their business
- Formalise Business Objectives
- Create Marketing Objectives and Goals
- Forecast Activities outcome
- Align Activities with revenue projections
- Create a reporting document
This format works well for our clients, they can see what each activity is supposed to be doing on a week-by-week, month-by-month basis. It identifies any issues that may come up with KPI’s not being met, for one reason or another.
It also enables a summary report for any board/senior management meeting round up.
If you need some realignment in your Strategy documents and even need help implementing, please let us know, we’d be happy to run through things.