Sales & Marketing Strategy

Do you have lots of marketing ideas for your business but don’t have them organised into a plan? We have a tried and tested approach when helping clients create their Strategy documents.

  1. Conduct internal and external research into their business
  2. Formalise Business Objectives
  3. Create Marketing Objectives and Goals
  4. Forecast Activities outcome
  5. Align Activities with revenue projections
  6. Create a reporting document

This format works well for our clients, they can see what each activity is supposed to be doing on a week-by-week, month-by-month basis. It identifies any issues that may come up with KPI’s not being met, for one reason or another.

It also enables a summary report for any board/senior management meeting round up.

If you need some realignment in your Strategy documents and even need help implementing, please let us know, we’d be happy to run through things.